An informative bulletin is a printed means of communication where specific information and ideas are reflected on a specific topic, one of the main characteristics of informative bulletins is that they are delivered on a regular basis, whether weekly, monthly or two/three times a year. to a certain group of people; as is the language used for the development of the content because it must be a simple and precise language so that viewers can understand it easily.
Many newsletters are usually published in clubs, associations, organizations and companies to provide information of interest to their members.
A newsletter usually has 2 and 6 pages in length, that can vary in the informative content, the quality and the cost that it has.
Currently, printed newsletters are not used thanks to the appearance of the internet and technological advances have begun to be used by email.
Example 1: When companies currently want to send information to their workers, they add a mailing list of the employees to whom the information is addressed and attach the digital file.
Regardless of the new form of delivery, the most important reason is for the newsletter message to reach interested people and keep them informed.
Example 2: Due to the advances of the internet , organizations have created web pages where people subscribe by adding their email and automatically at the time of the company. These subscriptions according to the organization can be free or paid.
Why do people create newsletters? Let’s remember that a newsletter is a means of communication, for which one of the reasons for creating newsletters:
- It is to keep the members up to date and well informed of what is happening in the place, be it a company, business, support group, churches, clubs, among others.
- Newsletters help create interest and contribute to awareness of the organization. In addition, they announce special and regular meetings and during the meetings, they have another purpose, which is to help summarize and replace the minutes of what was discussed.
- Newsletters are also used as marketing and sales tools for the company.
- Its usefulness lies in the dissemination of news, activities, information about an event, the occurrence or occurrence of something new that has to do with the issuer.
A step-by-step newsletter
To make a newsletter as a means of informative communication, you must comply with a structure that makes it possible for the message to be organized and coherent, and facilitates the receiver’s reading. Every newsletter must have identification or logo of the brand that issues it, the title of the topic to be discussed, subtitles in case it is extensive information and has subtopics, the content and, finally, it must have the signature of the person or persons who issued it. they wrote:
- Identification: This one of the first and most important parts of the newsletter consists of placing the logo or brand that identifies the company that manufactures the newsletter; In this segment, the name of the publication must be placed according to the theme chosen at the top of the page, this name can be accompanied by a catchy slogan or phrase.
- Folio: The date on which the bulletin will be published is written on the folio, as is the publication number.
- Headlines: They are known because they identify each of the contents of the publication. If the headlines are short, they will help the reader pay more attention.
- Headlines should be consistent with the topic.
- Subtitle: Accompanies the title and varies depending on the number of titles that the bulletin has, as well as the purpose of the subtitles. In addition, the subtitles help to convince and persuade the viewer to continue reading. For this last purpose, it is that they have a required structure, which is that they are usually precise and brief.
- Body: It is the part that contains all the points to be discussed and that you want to share with the selected audience. Remember to write them in clear and precise language for the audience. At the end of writing the topic, the writer can include the reasons and explanations that led him to create the newsletter.
- Signature: In the signature we put the names and surnames of all the people who created the newsletter, in this way it creates empathy and closeness with the reader by making the author of the work known. Many times the author can place a small-sized photograph of him next to his name.
Features of a newsletter
- Journalistic: Refers to the frequency in which the Newsletter is published, period or period of publication depends on the activities carried out by the organization or entity that distributes or sends it, as well as the importance of maintaining contact with people so that when sending another bulletin the audience does not decrease, having regularity with what is published makes the receiving public more interested and creates affinity with this means of communication.
- Attractive: Every newsletter must be attractive, striking so that it arouses the attention of the reader and is of greater interest to the public to which it is addressed. He usually uses images, and works on an attractive and adequate letter, apart from using colors that stand out to be able to capture the receiver but without losing aesthetics; they must select colors that go according to the theme and this will help so that both the content, colors, typography and images become complete information.
- Language: As we discussed before, the language of this type of communication is characterized by being simple so that it can be understood by all viewers, at the same time the simplicity of the content develops more closeness and trust between the organization and the reader.
- Design: A newsletter can take an infinite number of forms, it does not have a single design as standard. The presentation that is used is subject to the way in which the information is to be transmitted and will also depend on the audience to whom it is addressed. Example: If it is an informative bulletin aimed at children, the entity that produces it must make it very colorful and with a variety of images.
- Extension: It depends on the information and topic that will be released. Its brevity is important so that the content can be appreciated and fulfills the objective, which is that the message is understood.
- Aimed at Subscribers: Currently the newsletters are aimed at subscribers, that is, the person voluntarily signs up with their data so that the information is delivered to them, this shows their interest in being informed about the content of a specific entity.
- Institutions or corporate: All the bulletins are related to an issuing entity that is the one that generates the information, this entity can be a company or organization. They are fundamental because they are the ones who define the type of information and the type of subscribers, they are the main interested party that their newsletters reach a greater number of affiliates.
Tips
In case you have a company or organization and you can’t find a way to send information, the best way to do it is with a newsletter. It is never too late to do it, and it will help you to make your company more effective.
Newsletters are management tools that will come in handy to increase performance by improving business communication.