Advertising, marketing and marketing currently represent a fundamental role in contemporary modern society. Advertising agencies have married Christianly with the media, giving birth to multiple types of advertisements depending on the media.
Advertising acts as a mediator of power between different cultures and languages in a globalized way. Experts in social psychology have determined that the evolution of advertisements is primarily determined by technological advances in human communication.
The different persuasion processes are the basis of the effectiveness of advertising in the media; and especially in social networks. Advertising is obviously a determining cultural factor for contemporary society. Therefore, the quality of the messages has not only a commercial significance, but also a socio-cultural one.
We are currently cluttered with advertisements on all our devices: TV, mobile phones, PCs, physical newspapers, billboards, signs, among many others. However, will you be clear about what an advertisement is?
The origin of advertisements lies in the media. Its objective is to serve as a short-term visual, audiovisual or auditory support; in which an advertising message is to be transmitted.
The first recorded written advertisement dates from 3000 BC It consisted of an advertisement for an Egyptian textile shop in Thebes. This famous papyrus is in the British Museum and was at the beginning of countless advertisements in history.
So that you know the characteristics that the ads must have to be considered advertising, continue reading this post. Here, we will explain step by step what you should do to advertise your product or service in the best possible way.
Difference Between Advertising and Propaganda
Advertising promotes consumption and increases sales because it seeks to get customers. Propaganda for its part has social purposes. Advertising sells products and services while propaganda sells ideas, propagates ideals.
Propaganda is often confused with advertisements, the truth is that they are not the same. There are clear differences between advertising and propaganda. The ends initially, as we already said, is the main difference.
Advertisements are an advertising tool and not propaganda. Therefore, since you have different purposes, you cannot use them as synonyms.
Instructions
Currently, you can create posters, banners, flyers and everything you need to do marketing from your mobile. Today we live in a world of entrepreneurs; For this reason, there are many apps that can help you advertise your business or your products, among these we find:
- PIC COLLAGE: it helps you from its specific functions to create ad copies in a very simple way. You can easily download it to your mobile, and despite being a 2018 app, its use is still very popular. You will be able to create banners, banner templates and photo editing among many other functions.
- FLYERS MARKER: You can create attractive, high-converting flyers like a professional flyer artist; designs brochures and logos. Remember that digital advertising helps grow your business on social networks at an impressively fast pace; For this reason, with this app you don’t need a professional graphic designer to create your advertising poster, do it yourself from a mobile. The best is text art, various shapes and design.
The slogan
It is a short phrase, easy to remember that emphasizes some quality that is sought to be highlighted in the product or service that is being advertised. This sentence must psychologically impact the public enough to motivate them to choose the product.
One of the slogans that made history was Just do it by NIKE. Despite its sinister origins, the phrase caused enough emotional motivation for the brand to occupy a significant place in the sporting goods market. Despite being inspired by the last words spoken by a murderer, its motivational significance went beyond what its creators imagined.
A brand must create an emotion in people’s minds, that emotion must be fostered from the slogan.
The colors
Each color represents an emotion, the correct combination of colors is essential for the message to reach the public visually. Next, we leave you a guide to the symbolism of some colors:
- Blue: seriousness, security and potentiality.
- Red: anger, aggressiveness, passion, violence and danger.
- Green: nature, growth and freshness.
- Yellow: hunger, joy and happiness.
- Pink: romanticism, feminism, youth and love.
- White: purity and cleanliness.
- Black: masculinity, sadness, death and elegance.
- Orange: youth, vivacity and fun.
Studies show that the heat inspired by the color yellow activates memory, stimulating the nervous system. Therefore, using it properly, you can generate a powerful effect to attract the attention of potential clients.
We have a famous example at McDonald’s, as it is associated with the happiness and joy of children. That mix of red and yellow visually stimulates the little ones.
Historical curiosities
- In Greece the first advertisements were born orally through the town criers.
- Rome originates the poster, closely linked to political propaganda and theater.
- In the Middle Ages, the church largely controlled advertising and it was only after the year 1000 that the bank made advertising resurface.
- The invention of the printing press greatly boosted written advertising, giving rise to the brochure and flyer.
- It was in England that the first newspaper advertisements were created, and with the invention of the car billboards were created.
- TV was the quintessential medium for advertising, until the advent of social networks and the Internet.
- Now the brand matters more than the product, which is why positioning on the web and social networks are the advertising boom of the moment.
Tips
- The decisions of the possible consumer depend a lot on the colors.
- The message determines its impact according to the psychology of the sentence.
- The effectiveness of your message is measured proportionally with sales, so if you don’t get the sales you expected, it is a sign that you should change the message you are giving. This is because the required effect has not been achieved.
- The good communication or effectiveness of the message must be consistent with the image. That is, you must be careful with the saturation of the message with elements such as typography and color.
- Marketing is based on consumer statistics; This is where you can assess whether your message is stimulating your target population enough to finally consume.
- Typography is very important, the more legible and easy to understand the text, the more effective it will be. Everything is based on perception, the motto may be very good, but if it is not understood or it is not readable it is useless.
- Social approval is a human need, therefore, if with your motto you promote the approval of any social group, you will most likely be successful.
- Opportunities always seem more valuable when they are harder to come by. Hence the value of collectibles, limited editions,Therefore, making the public feel that your product is a special edition will give you an advantage.